Usually when college athletic departments require money they seek donations from alumni. Purdue is trying a new technique however. Purdue University is using CrowdFund to try and fund renovations to their basketball arena. CrowdFund is an online service that allows anyone to start their own fund or donate to a fund they see fit. Purdue is hoping that by using CrowdFund they will be able to receive money from fans that are less willing to donate than alumni due to not knowing exactly where the money is going. This site allows donors to see where their money is directly going to and they can feel more comfortable about pledging money to their school's athletics. If this is successful it could become a new trend around the NCAA to raise money.
http://www.sporttechie.com/2016/03/07/purdue-athletics-department-may-have-just-started-an-interesting-crowdfunding-trend-in-college-sports/
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